TMI: Here is an example of what the card data looks like when it’s Time:Īshley gets to work in the morning and before she can grab her beloved coffee, she needs to swipe her ID badge to unlock the employee access door. The system will not understand a student ID number. That’s why no one can take a student ID and use it to pay at their favorite clothing store. When these pieces of data are swiped into a computer that can understand the data, a defined action will occur. For other use cases like college students, student ID number and pre-paid cafeteria account number are encoded. Your methods of payment, things like account number and bank routing number are encoded. When the card is swiped, the data is read and passed to the system, which then performs a defined action based on the data collected.īefore we get to an example we need to clarify what data can be stored on the magnetic stripe. What you need to know is that tracks 1 and 3 can store up to 85 characters while track 2 can only store up to 30 characters. Hundreds of customers utilize magnetic stripes in many ways beyond the usual so if you have a specific question talk to one of our system specialists and they will help determine if you can accomplish what you are thinking.Ī mag stripe is made up of three ‘tracks’ which allows you to encode and store three pieces of information. Comark Digital Services will bring your project from strategic vision to on-the-air reality.Other than payments, magnetic stripes are commonly used for unlocking doors, clocking in and out at work, libraries, loyalty programs and cafeteria lunch programs to name a few. We have optimized solutions for channel sharing and are ATSC 3.0 ready, all at a price that won’t break your budget. Our powerful encoding products deliver world-class Video Quality (VQ) even in the most challenging configurations.

CDS can help you select the most advanced and reliable technology, design the system, and integrate it all at our advanced labs we handle the end-to-end implementation. Whether replacing a legacy ATSC 1.0 system or planning a complete ATSC 3.0 rollout, we can guide you through the business and equipment options. It’s a big job, but now there is a company that can help you make a successful and cost-effective transition.ĬDS offers a team of experienced broadcast professionals that understand the complex world of both IT and encoding technologies inside and out. CDS is your partner for ATSC 3.0 strategy, product selection, system design, and end-to-end implementation. Comark Digital Services has a mission to help broadcasters navigate ATSC 1.0 Encoding System upgrades and migrate to ATSC 3.0.

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